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Monday, May 18, 2009

2008 Staging Stats PROVE Staging works even better then in 2007

The RESA (Real Estate Staging Association) has come out with the 2008 Staging Statistics. As you can see in 2007 staging helped occupied homes sell 46.6% FASTER than a non-staged home. In 2008 staging helped occupied homes sell 89% FASTER than a non-staged home. This just shows that as time goes on and home buyers realize how important it is to buy a staged home the stats will continue to grow.
How does staging work?? Well, when you go into a home for sale that is NOT staged you are over whelmed by so many distractions, the cleanliness of the home, personal photo's, clutter, wild colours, pet toy's & dishes, damaged to the home whether it's minor or major etc etc. Home Staging addresses all of those issues. We take away the distraction so you can SEE the home for what it is. Take away the clutter to display the beautiful mantle, Hire a professional cleaner to get in places that have been ignored, address minor issues such as a cracked tile or damaged cabinetry doors.
Home owners are looking for a reason to "low ball" you in an offer, they will take into consideration absolutely everything even if it's minor for example some reasons home buyers low ball an offer: need to paint, need to fix floor, need to fix cabinetry, need to fix damage from that leaky roof from 5 yrs ago & they will also plan for the worst. That leaky roof could of been addressed immediately and appropriately by the owners but home buyers will assume the worst and estimate a possible NEW roof needing to be built because of mold or rotting wood when in reality that is not the case. When we stage a home we take the owner out of the home (not physically but emotionally). Many home owners are emotionally attached to their homes and buyers find it hard to buy something that they do not feel is entirely for sale.
The RESA statistics has proven home staging works and I know it does also from staging homes for many of Ottawa's Real Estate Agents. For example I staged a home out in Carlsbad Springs, this home was decorated to their specific tastes which would be a distraction for any home owner. Well I got the owner to paint 2/3 of his home prior to the listing of the home as well as we went back for the showcasing of the home. This home sold in 24 hours for FULL asking price!

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