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Friday, May 7, 2010

Why you will not get the same results on a DIY staging job over a professional staging job.

I often come across this question from FSBO (For Sale By Owner) and Realtors.

“Why do I need to work with a professional stager I feel I can do it on my own, I know what I have to do”

Well I ask you this, you may know how to fix some things in your car but if your not a mechanic do you know it all?

You may know how to notice a medical issue but with out being a doctor do you know it all?

You may know how to pack up items through out the home but with out being a professional stager do you know all that is involved?

The more than often answer to the question is NO.

As a professional home stager I have attended schooling, received a diploma, studied, practiced, implemented and performed hundreds of consultations. How many have you done as the typical home owner? 1,2,5,10?

Home Staging is much more than what you see on tv, we create focal points, feelings, moods, address traffic flow, odours, cleanliness because EVERYONES level of cleanliness is different we help level the playing field so its all the same. We stage homes professionally on a daily basis so we are able to help home owners determine where to invest their time. More often than not many home owners focus on the wrong areas of the home first resulting in a longer preperation time. Timing is crucial and we help develop a game plan even implement it should our home owners request it.

Now, can your realtor suggest items to you they have seen thousands of homes through out their career!?

Well yes your realtor “can” make suggestions but because they have not obtained the education they are more than likely missing a few key points in the process. OR they may leave some things out so they can avoid potentially offending the client keeping the relationship professional. Of all of our agents that do the most business and have the greatest rate of success as far as sales and over asking price they are the realtors that use a professional stager on about 80% of their properties.

Staging does NOT cost a lot of money!..................i repeat………DOES NOT COST A LOT OF MONEY!

The typical home in ottawa can get away with a full staging package for about $300.00 THIS investment will be recouped at the time of sale because of the fast sale not holding on to the property longer or even through multiple offers etc there are many different ways that STAGING PAYS FOR ITSELF!  If you would like more information on how it pays for itself please let me know and I’ll be happy to meet with you to discuss.

It is a proven FACT that staged homes sell better than non staged homes.

So why leave your equity behind…take it with you!

Kristy Morrison

Property Stylist & CEO

613-832-8958

www.CapitalHomeStagingAndDesign.ca

-RESA Rookie of the year finalist (2009 & 2010) for all of North America

-BBB Torch Award Winner for Marketplace Ethics.

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Posted via email from Kristy's posterous

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