Capital Home Staging & Design

Testing with a webinar

2011-11-16T07:16:00.001-08:00

to learn more about social media and how stagers can use it.

Kristy Morrison
CEO –Capital Home Staging & Design
APSD Certified Master Trainer
with www.StagingCareersCanada.ca

(613) 832-8958 / info@chsd.ca
www.CapitalHomeStagingAndDesign.ca
@OttawaStager

Interested in a career in home staging? CLICK HERE
to receive your first certification CD for FREE!

Note: this email is checked between 9-6pm for immediate
assistance please contact our office during business hours
at the above contact information or info@chsd.ca

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A little help with my home staging business please… part 1 of 4

2011-09-15T14:00:00.001-07:00

I get so many questions each month from our APSD Certified Home Stagers, Stager Pro’s, Property Scene Designers and of course, most come from the APSD Certified Trainers because they are moving at a very fast pace and need answers quickly! Here, I want to cover some of the most common questions, so I can give you all a little ‘help’ this month.

One of the questions that I recently answered was how to deal with homes that are priced too high for the market. I think I answered this question for home stagers on the East Coast, West Coast and in Canada this month! It is a great question because it means you are acting with integrity. Is staging going to still help sell this home in a short amount of time if it is overpriced by $50,000?

Good and effective staging always helps but if there are 10 other homes in the area for sale as well and the homes are all ‘apples to apples’ and they are priced correctly, chances are, nothing is going to help until there is a price reduction.

In a buyer’s market, staging will help to sell faster and for more money, just like in a seller’s market, but your pricing still has to be somewhat realistic because today’s buyer has so many choices.

So what happens when you get called in to do a staging and you know that it is overpriced, that the staging is going to sit there and you can’t do anything about it?

Today, you have to be better than just another Certified Home Stager. That is why all the APSD Certified Home Staging Professionals also learn marketing and business…it is not enough to just be a good stager anymore.

Before you go to the property, do your homework. Take a look at the listing online if it is available. Next, go to Realtor.org and Zillow.com to check out comparable listings and sales. Make sure the properties are as comparable as possible.

While Zillow has not had a good reputation in the past for accuracy, today, they have really come up to par and are now an excellent resource to use. Print out the information you find. A few flyers in the local neighborhood are also helpful, especially if you have collected them (assuming you work in a regular area and can maintain a file of flyers) and not the asking price on the flyer, the selling price and the DOM which you can often find from the local listing agent, the MLS listing or on your local assessors site. There are many ways, find the one that works best for you…*

***Continued next week!

***To receive Karen Schaefer’s APSD Certified Home Stager Session #1 Free CD along with the Session #1 workbook, Karen’s book on the ‘5 Steps to Selling a Property or Listing in 30 days or less’ and her favorite Pocket of Emotion, just go to www.APSDmembers.com or call 1-877-900-STAGE

Tags: a home staging business, Accuracy, Acting, Amount Of Time,Apples To Apples, career home staging training, career in home staging, certification for home staging, Certified Trainers, Choices,classes for home staging, Comparable Listings, East Coast West Coast, for home staging business, Good Reputation, Home Stager,Home Stagers, Home Staging Business, Home Staging Training,Homework, Integrity, Marketing Business, Moving, Pace, Realtor, S Market, Scene Designers
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A little help with my home staging business please… part 1 of 4

2011-09-15T13:27:00.001-07:00

So what happens when you get called in to do a staging and you know that it is overpriced, that the staging is going to sit there and you can’t do anything about it?

***Continued next week!

Posted via email from Capital Home Staging & Design

A little help with my home staging business please… part 1 of 4

2011-09-06T15:06:00.001-07:00

So what happens when you get called in to do a staging and you know that it is overpriced, that the staging is going to sit there and you can’t do anything about it?

***Continued next week!

Posted via email from Capital Home Staging & Design

Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4

2011-08-31T10:13:00.001-07:00

In part 2 of this series we talked of the importance in creating a niche for your home staging business. During this part I am going to show you exactly how to do the research in order to make sure the niche you choose is fun, abundant and profitable.

As you commit to your niche it is always tempting to slide backward. It is just human nature as we fear that there will not be enough work.

That is why it is not enough to just love doing a certain type of home or working with a specific genre of agent and so on. You have to do your research. Yes, it is always awesome to be able to do something you love and you are, by being in the home staging industry. Now though, you must take the next step and do your research.

Let’s say for example that you have decided to focus on staging homes that are in the $1-$2 Million dollar price range. You may have an affinity for affluent home, own several great home staging décor items that lend themselves well to high end staging’s and not enjoy doing small homes, hence your selection.

Now you have to go out and find enough $1-$2 million dollar homes in the area in which you are going to offer your home staging services.

There are 3 things you need to pay attention to:

1) Are there enough homes in your home staging area within this price range to support your home staging business goals? This is easy, if there are several neighborhoods with this type of home, the answer is yes, if there is only one, I would proceed with caution.

2) If there are enough, how many are for sale, how often do they go for sale and how long do they stay for sale? You need to make that there is enough turnover to keep your home staging funnel filled with home staging jobs and the only way you can do that is by finding out these statistics. Once you know there are enough, how often they get listed for sale, you also need to find out how long they stay on the market. If they generally sell in under 30 days without any staging, they will be hesitant to use your services in a buyers market. In a sellers market, this may not be the same case as then, they will be looking to get a higher price so you need to know what type of market you are in when you begin your research.

This is not difficult information to find, usually you can find it on the county assessors site, city-data.com, zillow.com or by calling a local real estate agent in the know.

3) Finally, do they have a history of buying? Specifically, do they have a history of buying home staging services. Again, this is where your agent will come in handy as an agent that works the area would know whether or not these homes have a history of buying home staging services. If they don’t have a strong history at this point, the other point upon which to inquire would be if they are trending toward home staging services. So it may be a new idea or need in the area that is just now coming. Either way it is great news.

Remember, yes, choose your niche according to what you love, and what you are good at but be a business person first and do your research. That way, you will also love the income you are now making with your new niched home staging business.

***To receive Karen Schaefer’s APSD Certified Home Stager Session #1 Free CD along with the Session #1 workbook, Karen’s book on the 5 Steps to Selling a Property or Listing in 30 days or less and her favorite Pocket of Emotion, just go to www.APSDmembers.com or call 1-877-900-STAGE

This entry was posted on Monday, August 15th, 2011 at 11:28 am and is filed under Home Stager, Home Stager School, Home Stager Training, Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Marketing, home staging statistics, Home Staging Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4”

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Throwing Marketing Mud against the wall with your home staging business.

2011-08-24T08:22:00.001-07:00

« Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4

Throwing Marketing Mud against the wall with your home staging business.

The last thing I want to delve into during this series, when it comes to developing your home staging niche is that of marketing. I could have easily discussed this at the beginning of this series but it fits well here too.

There is a saying in marketing when you have not clearly defined your target and thus spend your marketing dollars blindly which is ‘Throwing Marketing Mud against the wall.’

That saying made a big impression on me when I first started actively marketing my home staging business and then my home staging training services.

I realized that I needed to carefully define my customer so I could clearly craft my message and deliver it in the right form of media to my future client. This means that I was not going to be able to say everything to everyone but rather, deliver the correct message to the correct person and highly increase my chances of conversion.

The same is true for you. Once you choose your niche, and do your research, you have to start marketing. Wouldn’t it be easier to market to your specific client? That way, you can easily define what is important to them, what sort of problems they are running into and show them the solutions to these problems in your marketing.

If you are trying to say the same thing to every client, you will be lucky if it resonates with even a few. Plus it puts you in the same category as all the other home stagers who are saying the same thing to everyone as well. Now who do they pick?

Once you know your customer, craft your message to speak specifically and directly to them…solve their problems with your marketing. Not only is this more specific and direct but you will be able to use your marketing dollars more wisely as well.

Now you can spend only on the marketing and advertising that focuses on your defined market instead of ‘Throwing Marketing Mud against the wall.’

So, if you like, you can spend more on them, resulting in even morehome staging jobs, because you don’t have to waste your marketing dollars on the clients that you don’t want to attract.

Ultimately, you will spend less time and money advertising because you can remove those clients and properties that don’t apply and put all of your effort into attracting the right client.

***To receive Karen Schaefer’s APSD Certified Home StagerSession #1 Free CD along with the Session #1 workbook, Karen’s book on the 5 Steps to Selling a Property or Listing in 30 days or less and her favorite Pocket of Emotion, just go towww.APSDmembers.com or call 1-877-900-STAGE

This entry was posted on Monday, August 22nd, 2011 at 11:02 am and is filed underHome Stager, Home Stager School, Home Stager Trainer, Home Stager Training, Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted via email from Capital Home Staging & Design

Throwing Marketing Mud against the wall with your home staging business.

2011-08-24T08:15:00.001-07:00

Throwing Marketing Mud against the wall with your home staging business.

There is a saying in marketing when you have not clearly defined your target and thus spend your marketing dollars blindly which is ‘Throwing Marketing Mud against the wall.’

That saying made a big impression on me when I first started actively marketing my home staging business and then my home staging training services.

Now you can spend only on the marketing and advertising that focuses on your defined market instead of ‘Throwing Marketing Mud against the wall.’

So, if you like, you can spend more on them, resulting in even morehome staging jobs, because you don’t have to waste your marketing dollars on the clients that you don’t want to attract.

Ultimately, you will spend less time and money advertising because you can remove those clients and properties that don’t apply and put all of your effort into attracting the right client.

***To receive Karen Schaefer’s APSD Certified Home StagerSession #1 Free CD along with the Session #1 workbook, Karen’s book on the 5 Steps to Selling a Property or Listing in 30 days or less and her favorite Pocket of Emotion, just go towww.APSDmembers.com or call 1-877-900-STAGE

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Throwing Marketing Mud against the wall with your home staging business.

2011-08-24T08:14:00.001-07:00

Throwing Marketing Mud against the wall with your home staging business.

August 22nd, 2011

There is a saying in marketing when you have not clearly defined your target and thus spend your marketing dollars blindly which is ‘Throwing Marketing Mud against the wall.’

That saying made a big impression on me when I first started actively marketing my home staging business and then my home staging training services.

Now you can spend only on the marketing and advertising that focuses on your defined market instead of ‘Throwing Marketing Mud against the wall.’

So, if you like, you can spend more on them, resulting in even morehome staging jobs, because you don’t have to waste your marketing dollars on the clients that you don’t want to attract.

Ultimately, you will spend less time and money advertising because you can remove those clients and properties that don’t apply and put all of your effort into attracting the right client.

Tags: a home staging business, best home staging training, career home staging training, career in home staging, classes for home staging, Conversion, Correct Message, Correct Person, for home staging business, home stage training, Home Stagers, Home Staging Business, Home Staging Training, Marketing Advertising, Marketing And Advertising, Marketing Business, Mud, Niche, Target
Posted in Home Stager, Home Stager School, Home Stager Trainer,Home Stager Training, Home Staging Business, Home Staging Career,Home Staging Certification, Home Staging Tips | No Comments »

Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4

August 15th, 2011

As you commit to your niche it is always tempting to slide backward. It is just human nature as we fear that there will not be enough work.

Now you have to go out and find enough $1-$2 million dollar homes in the area in which you are going to offer your home staging services.

There are 3 things you need to pay attention to:

2) If there are enough, how many are for sale, how often do they go for sale and how long do they stay for sale? You need to make that there is enough turnover to keep your home staging funnel filled withhome staging jobs and the only way you can do that is by finding out these statistics. Once you know there are enough, how often they get listed for sale, you also need to find out how long they stay on the market. If they generally sell in under 30 days without any staging, they will be hesitant to use your services in a buyers market. In a sellers market, this may not be the same case as then, they will be looking to get a higher price so you need to know what type of market you are in when you begin your research.

This is not difficult information to find, usually you can find it on the county assessors site, city-data.com, zillow.com or by calling a local real estate agent in the know.

3) Finally, do they have a history of buying? Specifically, do they have a history of buying home staging services. Again, this is where your agent will come in handy as an agent that works the area would know whether or not these homes have a history of buying home staging services. If they don’t have a strong history at this point, the other point upon which to inquire would be if they are trending towardhome staging services. So it may be a new idea or need in the area that is just now coming. Either way it is great news.

Tags: 3 Things, a home staging business, Affinity, best home staging training, Business Goals, career home staging training, career in home staging, Caution, certification for home staging, classes for home staging, Dollar Price, Focus, for home staging business, Fun, Genre,Home Staging Business, Home Staging Services, Home Staging Training, Human Nature, Jobs, Love, Million Dollar Homes, Niche,Staging Area, Staging Homes, Statistics, Turnover
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Marketing, home staging statistics, Home Staging Tips | 1 Comment »

Niche your way to home staging success

August 8th, 2011

Last week we discovered the 4 ways to niche your home staging business. This week I want to focus on the reason it is important to niche your home staging services and company.

The reason a niche is important is because it differentiates you from other home stagers in your current local market. This is of course true for any type of business in any market place, but for now, let’s stick tohome staging businesses.

Take a close look at all the other Certified Home Stagers in your city. Chances are, everyone is similar. They offer home staging services, have similar looking pretty pictures on their websites, maybe offer a few other services such as shopping, color selection and so on but they are all the same.

At APSD, all of the Certified Home Stagers use POE’s or Pockets of Emotion™ in their home staging’s. The reason is that it differentiates their staging’s from the other stagers in the area. When buyers are looking at 10 different houses that may all be nicely staged, the only thing that makes the houses stand out and memorable (that by the way, is a home staging golden nugget) is the POE. The buyer remembers it, the home sells faster, your client loves you and books you for your next staging job.

So, at APSD we use POE’s to make our home stager’s and home staging jobs stand out and you should be doing the same with yourhome staging business and home staging services. By choosing your niche, doing a great job with it and getting results, now you will be taking a step ahead of the other home stagers in your market.

Focus your marketing, your skills and your energy toward your niche market and you will find that whenever anyone needs a million dollar home staged, or a vacation rental staged or an investment property staged or a home in the Fox Valley area staged…you will be the one that they call because you developed your niche, positioned yourself within that niche as the leading expert, and are now the ‘go-to person’ to get results.

Once you create your niche, garner excellent results and then begin marketing those services and results, you will soon become the leading local expert on home staging and curb appeal (or whatever your niche happens to be.)

Tags: a home staging business, best home staging training, Books,career in home staging, certification for home staging, classes for home staging, Color Selection, Emotion, Focus, for home staging business,Fox Valley Area, Golden Nugget, Home Stager, Home Stager School,Home Stager Training, Home Stagers, Home Staging Business, Home Staging Services, Home Staging Training, Investment Property, Job,Jobs, Local Market, Marketing Skills, Niche Market, Pockets, Poe, Pretty Pictures, Vacation Rental
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home staging cost, Uncategorized | No Comments »

4 Ways to Niche your home staging business

August 1st, 2011

As a coach and mentor to small and mid- sized business owners from across the country, I help them to hone in on their niche market. This prevents them from ‘throwing mud against a wall’ when it comes to marketing and creating their marketing message.

I do the same with my higher level certified Home Stagers and Home Stager Trainers. I always tell them to find their niche and follow it!

And in truth, I walk the talk. When I first created APSD, I built a 6 stephome staging pyramid that aligned with the systems I teach. I was building a niche training that would appeal to those that really wanted to run a business vs. just a hobby and even today, everything I do, I do it with the niche I have created for my specific customer, in mind.

In this issue of the HSR, I want to talk to you, about how you too can create ‘Riches in Niches’ with your home staging business.

One of the first thoughts you may be having, especially if you are new to home staging is that ‘oh no, I can’t turn away any business at all.’ I am not condoning that you do, but I do suggest that you decided specifically what you would most enjoy when it comes to home staging.

You can niche a type of home you want to stage, a certain kind of client, an area or even a staging service. Let me give you a few examples;

1) Niche a type of home: You might love staging small beachside cottages. Perhaps you have purchased staging décor over the years that accommodate these kinds of homes and you have a special feel for the style that helps to sell these cottages. You may also have a great track record which helps to promote your services within this niche. A sub-niche of this might be staging beachside vacation rentals. So, once you develop your initial niche, now you can sub-niche as well.

2) Niche a Client: When I first started I wanted to work with real estate investors. I knew the investing world and investment properties so it became a niche for me and before I knew it, I was very good at promoting my niche. You may decide to niche real estate agents that only work with a certain type of home or in a certain area, the same can be done with investors. A few home stagers niche FSBO (For Sale by Owner) although I always believe this is your most difficult client. You can even niche a bank and secure all of the REO listings for staging. There are all sorts of clients you can decide to niche and it may dictate the type of home and staging services you provide.

3) Niche an area: Usually home stagers will decide to niche an area close to home. This is smart since you know the area, you can specialize in this area, type of home and who the buyer would be, and it is convenient. In my instance, within about 60 minutes of where I live, there was a much more appealing market to me. They were less conservative and more willing to be aggressive and get their home sold quickly. So it may be close to your home, an area that is good for business, or a section of town that has the type of homes in which you excel.

4) Niche a Service: You can also niche a type of home staging servicesuch as home staging, curb appeal, color analysis, open house events, etc. I find it is usually best to combine a niche service with a sub-service such as home staging plus curb appeal. This way you always have a core service plus a sub service that makes you stand apart from the other home stagers in your area.

Tags: a home staging business, Beachside Cottages, best home staging training, Business Coach, career home staging training, career in home staging, certification for home staging, classes for home staging, First Thoughts, for home staging business, home stage training, Home Stager, Home Stager Training, Home Stagers, Home staging, home staging as a career, Home Staging Business, home staging careers, Hsr, Investment Properties, Love, Marketing, Mentor,Mud, Niche Market, Niches, Real Estate Investors, Sized Business Owners, Staging Service, Step Pyramid, Truth, Vacation Rentals
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Training Videos | 7 Comments »

Fireworks forever with your home staging business! Part 4 of 4

July 25th, 2011

Finally, you are ready to explode your Home Staging business by defining your BSHH, focusing on your money tasks, getting your family on board and being 100% present when you work. You also have clearly defined goals and plans via your 12 month home stagingblueprint so you are constantly avoiding any chance of distraction or procrastination.

I would like to tell you now, that the hard part is over…but you still have to light the fuse! Nothing happens without action.

This past week I was in Florida at Russell Brunson’s conference. My husband, Pete Treloar was there speaking on his amazing Online Coaching Systems (he was fabulous, by the way) and at the very end of the conference, Russell took everyone though a Tony Robbins exercise.

Many of you have experienced it in one way or another where you write down what you have achieved 6 months from now in the correct tense and then the letter is mailed to you. I appreciated Russell talking about this because I think we lose sight of the importance of mindset.

All of our APSD Certified Home Staging Professionals have the skill set to move forward and create an amazing home staging business. The thing that often stops many of us is not our skill set, but rather our mindset.

In order to get to where you want to be, you have to get your mind there first. Part of taking action is getting your mind to believe you can achieve (to quote another great guru). I notice than many of the extraordinary members that come to APSD, originally don’t have the confidence that they need in order to grow. Thankfully, at an event like STAGE 2011, they often grab onto the confidence and never let go.

So, how do you get the confidence and then the mindset adjustment in order to create fireworks in your own home staging business.

I read something every morning. Usually it is something I want to learn which gives me a great deal of confidence because I am constantly depositing information into my mind bank.

Sometimes, I just sit and think. I often think in terms of gratitude and achievement. How I am currently thankful for my gifts and how to grow the other pieces of my vision. This is what puts my mind in the right place.

And lastly, I decide. Russell shared another story of ‘lead or gold.’ Again it is one many of you have heard in the past but it was a good reminder for me. You can choose lead (in other words, a bullet from a gun because you are choosing not to achieve) or a bag of gold…you always get the choice; lead or gold.

For me, this reminded me to set my ‘lead or gold’ deadlines. This way, I always know how long I have to go for the home staging gold!

If you truly want to declare your independence with your home staging business, and have it repay you time and financial freedom, it is time to set off the fireworks and do what it takes to get to the grand finale!

To your home staging success,

Karen Schaefer
Founder, APSD; The Association of Property Scene Designers
www.APSDmembers.com
***Get your complimentary home staging training CD atwww.APSDmembers.com

Tags: a home staging business, best home staging training, Blueprint,career home staging training, career in home staging, Confidence,Distraction, Exercise, Fireworks, for home staging business, Fuse,Guru, Home Stager, Home Stagers, home staging as a career, Home Staging Business, Home Staging Training, Members, Mindset, Money,Ome, Procrastination, Russell Brunson, Tense, Tony Robbins, Treloar
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Tips | 5 Comments »

Are you being sucked into the home staging procrastination drain? Part 3 of 4

July 18th, 2011

Now that you know your BSHH, your money tasks and have the support of those around you, it is time to buckle down and build thathome staging business and take it to the next level.

But what is happening? Why aren’t you going gangbusters and shooting off bottle rockets? It is because you have been bitten by the procrastination bug. I used to procrastinate like crazy but one day I finally realized that I was never going to get any younger and unless I buckled down and really focused on what I wanted, and worked toward it every day, I would never get to where I deserved to be.

According to Dan Kennedy there are tons of ways to procrastinate and to get sucked down the productivity drain holes.

One of the most common reasons this happens is because you lack a clear and organized list of priorities. It goes back to defining you BSHH and taking action on your money tasks.

If you have a very clear vision of what you want your home staging business to look like, your chances of ranking your priorities, organizing them accordingly and taking action greatly increases.

So, let’s start by creating your home staging vision. At the STAGE 2011 event, we created a customized home staging blueprint for each person to follow when they went home. By doing this, they now have a very clear vision, they are completely organized and their actions are prioritized.

The first thing we did was to answer the following questions:

1) what is you 12 month intention for your business? Write this out carefully and thoughtfully as the rest of your plan depends upon this answer. This is similar to your one year goal but you should put some specific thought into it rather than just saying you want to have “$100k and 25 new clients.” There is nothing wrong with that but add some substance to back it up.

2) Tell me what you will do every single day for the next 365 days to support this goal. I did not say this is easy. I have never been accused of being a ‘get rich quick’ kind of person. You have to focus and work on this. Of course, you can take a day off each week, but I am a big believer of Jim Rohn’s philosophy ‘work 6, rest 1.’

3) What will you do each week to support this goal? Now you have daily tasks and of course, there are probably weekly tasks as well. This might involve weekly visits to real estate offices, weekly mailings or phone calls. You decide what it involves and then make it happen.

4) What are you willing to do each month to support this goal? More than likely each month you have the opportunity to attend several networking events such as agent socials, real estate investor meetings, women’s organizations, etc. Take the opportunity to network in the ‘right’ circle as often as possible.

5) Finally, who do you need to help you to achieve this goal? At the APSD event, STAGE 2011, many of the home stagers in the room, listed me, Karen Schaefer, their family members, community centers of influence and often team members such as webmasters and cleaners.

By spending time answering these questions, you will begin to develop your own home staging blueprint to follow in order to achieve your goals in the next 12 months.

Now your greatest task at hand is to create your fireworks grand finale! You do this by dividing this goal into the next 12 months, listing out exactly what needs to happen, how and your results.

Always give yourself a reward as well, because trust me, you will deserve it!

To your home staging success,

Karen Schaefer
Founder, APSD; The Association of Property Scene Designers
www.APSDmembers.com

***Get your complimentary home staging training CD atwww.APSDmembers.com

Tags: 100k, 365 Days, a home staging business, best home staging training, Blueprint, Bottle Rockets, certification for home staging,classes for home staging, Clear Vision, Dan Kennedy, Drain Holes, for home staging business, Gangbusters, Home Stager School, Home Stager Training, Home staging, Home Staging Business, Home Staging Training, Intention, Money, Next Level, Priorities, Procrastination,Productivity, Single Day
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Certification, home staging statistics, Home Staging Tips | 2 Comments »

25 Streams of Income – APSD Home Stager Trainer

July 17th, 2011

Hello,

Thank you for joining the “How to Become an APSD Home Stager Trainer” Webinar.

I know you are going to love the information I share.

Below is the link to download your FREE Report – “25 Streams of Home Staging Income”

By adding each of these services to just one property in your
existing home staging business per month, you can build
an additional $368,152 of home staging income!!!

25 Streams of Home Staging Income

I look forward to having you on the webinar.

Please leave a comment and let me know you received your report!

Sincerely,

Karen Schaefer, Founder, APSD

Tags: Existing Home, Free Streams, Hello, Home Stager, Home Staging Business, Karen Schaefer, Streams Of Income
Posted in Curb Appeal Contest, Home Stager, Home Stager Trainer,Home Stager Training, Home Staging Certification, Home staging cost,Home Staging Event, Home Staging Marketing, Home staging Photos,Home Staging Prices, home staging statistics | Comments Off

The Home Staging Training event of the year…in Canada 2011

July 12th, 2011

Join me for the most ROYAL home staging training event Canada has ever seen; ‘STAGE Canada!”
On August 27^th, from 9am to 5pm at the Courtyard Marriott in Downtown Ottawa, CA.

CLICK HERE FOR MORE INFORMATION

Tags: 9am, a home staging business, Apsd, best home staging training, career in home staging, certification for home staging, classes for home staging, Courtyard Marriott, Curb Appeal, Design Business,for home staging business, Home Stager, home staging careers, Home Staging Training, Karen Schaefer, Marriott, Nbsp, Ottawa, Ottawa Ca,Scene Designers, Stage Canada, Staging System
Posted in Curb Appeal Contest, Home Stager, Home Stager School,Home Stager Training, Home Staging Business, Home Staging Career,Home Staging Certification, Home staging cost, Home Staging Event,Home Staging Marketing, Home staging Photos, Home Staging Prices,home staging statistics, Home Staging Tips, Home Staging Training Videos, Uncategorized | Comments Off

Unless there is blood, don’t knock ‘how to get things done in your home staging business philosophy’ part 2 of 4

July 11th, 2011

The next concept we discussed during ‘STAGE 2011” was the philosophy that I keep for myself, my family and my clients; “Unless there is blood, don’t knock.!” I know that many of you that are moms have heard this before and at some point, you just have to decide to get your Home Staging work done or to allow yourself to be continually distracted.

If you choose the latter, I can promise you that you are not serving yourself, your home staging business, your home staging clients and least of all your family.

Once you have defined your bright, shiny happy hours and determined your money tasks for building your home staging business now you have to actually get this work done. You can only do that with the help of all those around you. What I normally suggest is that you create a space in your home or another outside office space and you work, uninterrupted during your ‘bright, shiny, happy hours.’

If you are working out of your home, create a private workspace that no one else is allowed to use. You can’t share your phone, computer or space with anyone else during your “BSHH (bright, shiny, happy hours).”
Hang a notice on your door that says “Unless there is blood, don’t knock. I am making money so we can all go to Cancun for Christmas!” Give your family a reason NOT to bother your during this time so you can have concentrated focus while you are working.

It is a good idea to get together with your kids and spouse, tell them how much this means to you and what it will mean for all of them if you can just have 2-4 hours a day to build your home staging business so you can get more curb appeal jobs, more home staging jobs, etc. You can also tell them that your mentor, Karen Schaefer of APSD, will talk about you incessantly each time you achieve great results! 

Sometimes, you can give them a ‘group’ reason such as I have done above with the trip to Cancun but other times, make it more personable. Ask each of them what they would like as a ‘Thank you gift’ for helping you to achieve your goals. Then list those items on your door notice. An example of this would be “Please don’t knock as I am busy making money for Kyle’s new computer, Emma’s IPad, and Dad’s trip to go fly fishing.”

The next step is to also get them to pitch in and help you. You can’t always go it alone and there are times your family will need to sweep the floor, pick up the mail or even do some computer work for you. Assign the tasks, along with dates of completion and list the rewards. You will be surprised by how well everyone pitches in and lends support when you tell them specifically what you need and what they will receive.

Home staging is an awesome industry that allows you to run a successful home staging business on your own terms…but you have to make sure you have ‘terms’ in order to create your own home staging fireworks!

If you can stop and focus on your home staging business for just 2-4 hours a day, you can successfully grow your business, with steady work and consistency to a six figure business.

To your home staging success,
Karen Schaefer
Founder, APSD; The Association of Property Scene Designers
www.APSDmembers.com

***Get your complimentary home staging training CD atwww.APSDmembers.com

Tags: a home staging business, Apsd, best home staging training,Business Philosophy, Cancun, Christmas, classes for home staging,Curb Appeal, for home staging business, Happy Hours, Home Stager School, Home Stager Training, Home staging, home staging as a career, Home Staging Business, Home Staging Training, Jobs, Karen Schaefer, Making Money, Mentor, Office Space, Phone Computer,Private Workspace, Reason
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home Staging Marketing, home staging statistics, Home Staging Tips, Home Staging Training Videos | 8 Comments »

Declare your home staging independence by being as explosive as a firecracker! Part 1 of 4

July 5th, 2011

At STAGE 2011 we took the time to really stop and define what it takes to ‘up-level’ your home staging business. The training started by everyone introducing themselves, telling us where they were from and why they decided to come to STAGE 2011. Nearly everyone in attendance said they were there to take their business to the next level, or ‘up-level’ their home staging business.

You see, despite all the trainings that are available in this industry, the men and women that came to STAGE 2011 were there to BUILD their BUSINESSES. That is really what APSD is all about; The marketing, growth and development of your home staging business.

And, while we discussed the 19 ways to market your home staging business, as well as the 27 streams of income for your home staging business (yes! I was not joking when I said STAGE is the training of a lifetime!), we also took the time to define everyone’s most powerful working hours, how they can teach their family to ‘let them work’ and how to avoid Productivity Drain holes, according to one of my mentors, Dan Kennedy.

In order to get your Home Staging Business to be as ‘explosive as a firecracker’ you really have to get yourself in the right mindset and the right workplace in order to accomplish your goals.

So, we started the conversation by defining our ‘bright, shiny, happy hours.’ In other words, what are your most alert, creative and focused hours in the day? Mine are from 4am to 9am which is why I always get up early. It is quiet, I don’t yet have to put out fires and life is really good for me during those hours.

That is when I get my best work done; my money making tasks. The problem that we all have is that we do all the things that make us feel as though we have accomplished a great deal first. Normally, these are things we can do when we are tired, such as cleaning, laundry and paying bills. But when we scratch them off our list, we feel a great sense of satisfaction and accomplishment.

The problem though is at some point during the day, life gets in the way, we get busy and we never complete our ‘money tasks.’ “Tomorrow’ we tell ourselves, but tomorrow turns into next week, next week into next month and before you know it we are celebrating yet another birthday and are still in the same position as the year before, wondering where all of our time goes.

If you really want to set off the fireworks in your home staging business, you must define your bright shiny happy hours along with your money making tasks and make sure those get done before anything else. The dishes can wait, the laundry can wait…but how much longer are you willing to wait?

To your home staging success,
Karen Schaefer
Founder, APSD; The Association of Property Scene Designers
www.APSDmembers.com
***Get your complimentary home staging training CD atwww.APSDmembers.com

Tags: 4am, 9am, a home staging business, Apsd, Attendance, best home staging training, career home staging training, career in home staging, certification for home staging, classes for home staging,Creative, Drain Holes, Firecracker Part, Fires, for home staging business, Goals, Growth And Development, Happy Hours, Home Stagers, home staging as a career, Home Staging Business, Home Staging Training, Laundry, Lifetime, Marketing, Men And Women,Mentors, Mindset, Next Level, Productivity, Streams Of Income
Posted in Home Stager, Home Stager School, Home Stager Training,Home Staging Business, Home Staging Career, Home Staging Certification, Home staging cost, Home Staging Event, Home Staging Marketing | 3 Comments »

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- Throwing Marketing Mud against the wall with your home staging business.
  The last thing I want to delve into during this series, when it comes to developing your home staging niche is that of marketing. I could have easily discussed this at the beginning of this series but it fits well here too. There is a saying in marketing when you have not clearly defined your […]
- Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4
  In part 2 of this series we talked of the importance in creating a niche for your home staging business. During this part I am going to show you exactly how to do the research in order to make sure the niche you choose is fun, abundant and profitable. As you commit to your niche […]
- Niche your way to home staging success
  Last week we discovered the 4 ways to niche your home staging business. This week I want to focus on the reason it is important to niche your home staging services and company. The reason a niche is important is because it differentiates you from other home stagers in your current local market. This is […]
- 4 Ways to Niche your home staging business
  As a coach and mentor to small and mid- sized business owners from across the country, I help them to hone in on their niche market. This prevents them from ‘throwing mud against a wall’ when it comes to marketing and creating their marketing message. I do the same with my higher level certified Home […]
- Fireworks forever with your home staging business! Part 4 of 4
  Finally, you are ready to explode your Home Staging business by defining your BSHH, focusing on your money tasks, getting your family on board and being 100% present when you work. You also have clearly defined goals and plans via your 12 month home staging blueprint so you are constantly avoiding any chance of distraction […]
- Are you being sucked into the home staging procrastination drain? Part 3 of 4
  Now that you know your BSHH, your money tasks and have the support of those around you, it is time to buckle down and build that home staging business and take it to the next level. But what is happening? Why aren’t you going gangbusters and shooting off bottle rockets? It is because you have […]
- 25 Streams of Income – APSD Home Stager Trainer
  Hello, Thank you for joining the “How to Become an APSD Home Stager Trainer” Webinar. I know you are going to love the information I share. Below is the link to download your FREE Report – “25 Streams of Home Staging Income” By adding each of these services to just one property in your existing […]
- The Home Staging Training event of the year…in Canada 2011
  Join me for the most ROYAL home staging training event Canada has ever seen; ‘STAGE Canada!” On August 27th, from 9am to 5pm at the Courtyard Marriott in Downtown Ottawa, CA. CLICK HERE FOR MORE INFORMATION […]
- Unless there is blood, don’t knock ‘how to get things done in your home staging business philosophy’ part 2 of 4
  The next concept we discussed during ‘STAGE 2011” was the philosophy that I keep for myself, my family and my clients; “Unless there is blood, don’t knock.!” I know that many of you that are moms have heard this before and at some point, you just have to decide to get your Home Staging work […]
- Declare your home staging independence by being as explosive as a firecracker! Part 1 of 4
  At STAGE 2011 we took the time to really stop and define what it takes to ‘up-level’ your home staging business. The training started by everyone introducing themselves, telling us where they were from and why they decided to come to STAGE 2011. Nearly everyone in attendance said they were there to take their business […]

August 2011

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Posted via email from Capital Home Staging & Design

Throwing Marketing Mud against the wall with your home staging business.

2011-08-24T08:11:00.001-07:00

Posted via email from Capital Home Staging & Design

Task To-Do's

2011-08-19T12:45:00.001-07:00

I’m not sure I understand your question.

When you post to posterous you do it by sending an email to post@capitalhomestaging.posterous.com (I have added your emal address so your approved poster you should receive a confirmation email.) this should be used ONCE a week to write a blog which is sent out to ALL of my social media sites so you don’t have to post it over and over again on different sites.

Example:

Email TO: Post@capitalhomestaging.posterous.com

Subject: TITLE OF THE POST (EX: staging is like apples & oranges)

Email Body: IS THE BLOG BODY where you write the entry and when you hit SEND it will automaticall post to

3 twitter accounts, lined in, facebook all accounts etc.

This is NOT to be used daily as I do not want to look like a robot with multiple postings.

For TWITTER automation I can only set up a 2 week time period where I want ONE TWEET of #STAGINGTip4theDAY to be posted ONCE a DAY for 2 weeks. ONCE the two weeks are up you will have to log in again and do another 2 week increment of automated staging tip tweets.

Does this make sense? It takes about 30 min to set up 1 tweet a day for 2 weeks (so a total of 14 tweets)

Let me know if you need more clarification.

Kristy Morrison

CEO, Founder of CHSD & APSD Certified Master Trainer -Canada

(613) 832-8958 / info@chsd.ca

Capital Home Staging & Design

-2009 Better Business Bureau Torch Award for Marketplace Ethics Winner

-2009 & 2010 RESA Rookie Stager of the Year Finalist (top 5 stager in North America)

STAGECANADA is finally here August 27th 9-5pm in OTTAWA for more info & Sign up CLICK HERE

Facebook, Linked-In, Twitter

Want a career in home staging? Click HERE to find out more about Staging Careers Canada –Teaching APSD world leader in home staging training & certification. SIGN UP to our STAGING NEWS LETTER Here.

From: Decere Pacanza [mailto:decere.pacanza@myvateam.net]
Sent: Friday, August 19, 2011 3:32 PM
To: Kristy
Subject: Task To-Do's

Hi Kristy,

I would like to asked about Social Media posting.I know that I will used the posterous.com to post things on the twitter , facebook and multiple. But I was confused about the links to be posted? Do I have to post those link by versa and should be posted repeatedly every other next day?

Decere,

See the full gallery on Posterous

Posted via email from Capital Home Staging & Design

Stagers are like apples & oranges

2011-07-17T13:34:00.001-07:00

Every stager in every city will be different! Each one will have a different business model, different styles, skills, level of service, connections, etc etc. So when clients (realtor & home owners) receive multiple quotes from stagers you are essentially getting quotes that you CAN NOT compare! They will not bring in the exact same inventory, they will not have the same set up time, they will not give you the same results compared with each other!!

So how do you hire the right company? interview them and see what their skills are, view portfolios, talk to past clients, learn about their company! Do they have certification or are they hobby stagers, do they have any awards? what is their level of service? are they consultation only or will they go in and get things done? Their are so many factors that you must research before hiring! Just because they are "cheap" doesn't mean they have the skills to get the home ready effectively for sale!! "buyer be wear" you get what you pay for! We are called in frequently to "fix stagings" from the inexpensive "dirt cheap" stagers so why waste the initial money on doing it wrong!!??

It's your money and time! We just want to save yours!

Kristy Morrison
CEO & APSD Certified Master Trainer
613 832-8958 / info@chsd.ca www.CapitalHomeStagingAndDesign.ca
www.StagingCareersCanada.ca
Sent from my iPad

Posted via email from Capital Home Staging & Design

STAGE Canada is HERE!

2011-07-13T19:05:00.001-07:00

I am VERY excited for #STAGECanada to be here! Staging is a wonderful industry and we don’t get enough support up here in Canada.

Most events are in the US and it is quite hard to get there every year. Which is why when I went to #STAGE in Denver Colorado in June I approached Karen Schaefer
(founder of APSD the world leader in home staging training) and asked….has this ever been done in Canada!? She replied that it hasn’t been but she was thinking about us

Up here!! So after some discussion Karen & I have come together to launch #STAGECanada.

I am so excited that this is happening at the end of the summer not only is Ottawa a great place to live but it is also one of the best to visit! What better place to launch

#STAGECanada than Canada’s capital…OTTAWA! I am frequently asked what is STAGECanada so here is a breif overview of what you will learn!.....

Real Estate Home Staging Marketing

-19 ways to market your Home Staging or Real estate business.

Business Building Strategies

-25 streams of income to add to your existing business

Income Wealth building Strategies

-Step by step systems that remove the guess work, tiem and frustration out of building a lucrative business.

As a special bonus all attendees will have a chance to win prizes valued at over $1000.00

For more information and to register CLICK HERE

We hope to see you at CANADAS FIRST STAGING EVENT #STAGECanada

Kristy Morrison

CEO, Founder of CHSD & APSD Master Trainer -Canada

(613) 832-8958 / info@chsd.ca

Capital Home Staging & Design

-2009 Better Business Bureau Torch Award for Marketplace Ethics Winner

-2009 & 2010 RESA Rookie Stager of the Year Finalist (top 5 stager in North America)

STAGECANADA is finally here August 27th 9-5pm in OTTAWA for more info & Sign up CLICK HERE

Facebook, Linked-In, Twitter

Want a career in home staging? Click HERE to find out more about Staging Careers Canada –Teaching APSD world leader in home staging training & certification.

See the full gallery on Posterous

Posted via email from Capital Home Staging & Design

TRUE Home Staging Success Stories -Capital Home Staging & Design , Ottawa Ontario

2011-06-22T08:41:00.001-07:00

Hi val I would like to participate! Photos attached.

I recently had a client who was in the unfortunate position of selling their parents little town house as they were appointed legality and became an estate sale. Meeting with the saddened clients I evaluated the property and let them know that their agent can sell it “as is” at the recommended list price of $220,000g’s and it may sit on the market for a little bit because of the poor condition the home was in. The smell was horrible, all the carpets were blue and caked in dirt and stained with massive stains, walls were dirty and scuffed up with marks as well as had lots up updating to do AND it was vacant so all the bad aspects stood out more than it should.

So I advised the client as to what we should address in the home in order to make it more appealing to buyers. I suggested to remove the carpet in the living room and refinish the parquet floor in the main area as it was highly damaged, remove and install carpet on stairs and whole upper level, paint through out, as well as STAGE with a few staging items. They didn’t want to spend much money as it was a tough situation so I brought in some trades and they suggested $5,000 investment and based on that evaluation the real estate agent said he would like to then list at $240,000.00 which is instantly AMAZING to increas the price that much!

Once the above tasks were done the agent listed the home at the $240,000g list price and it just so happened that the market here was very HOT HOT HOT properties were flying off the market faster than they were being listed. At the open house they had 30 people through and obtained multiple offers that day and finally sold at $260,000.00

WOW AN AMAZING $40,000 OVER the original as is listing price all because they staged and invested $5,000 based on our evaluation! The clients were happy that the sale ended quickly and they can move on with their own lives.

THINKING OF Becoming a professional home stager? Get your FREE CD here https://pkm.infusionsoft.com/go/APSDHSCDOptin/Kristyct/

As an APSD Master Trainer for Canada I would love to help you build a successful career like I have.

Kristy Morrison ISRP, IDDP, IOP, PCC, VT

Property Stylist & CEO

(613) 832-8958 / info@chsd.ca

Capital Home Staging & Design

-2009 Better Business Bureau Torch Award for Marketplace Ethics Winner

-2009 & 2010 RESA Rookie Stager of the Year Finalist (top 5 stager in North America)

GST-		RST-		Is there a change to the amount of tax payable under the HST?
Adult Clothing	5%		8%		No (remains 13%)
Children’s Clothing	5%		No RST		No (remains 5%)
Shoe Repair Service	5%		8%		No (remains 13%)
Children’s Footwear	5%		No RST if $30 or less		No for footwear up to size 6 (remains 5%)
Tailoring Services	5%		8%		No (remains 13%)
Dry Cleaning Service	5%		No RST		Yes (changes to 13%)

GST		RST		Is there a change to the amount of tax payable under the HST?
New Homes up to $400,000	5%		No RST		No change3
New Homes over $400,000	5%		No RST		Yes3A
Resale Homes	No GST		No RST		No HST
Real Estate Commissions	5%		No RST		Yes (changes to 13%)

Capital Home Staging & Design

Testing with a webinar

A little help with my home staging business please… part 1 of 4

A little help with my home staging business please… part 1 of 4

A little help with my home staging business please… part 1 of 4

Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4

One Response to “Researching your niche to make sure it is fun, abundant and profitable. Part 3 of 4”

Throwing Marketing Mud against the wall with your home staging business.

Throwing Marketing Mud against the wall with your home staging business.

Throwing Marketing Mud against the wall with your home staging business.

Throwing Marketing Mud against the wall with your home staging business.

Leave a Reply

Throwing Marketing Mud against the wall with your home staging business.

Pages

Share it

Blogroll

Follow the Leader in Home Staging Training – Karen Schaefer

Home Staging Training & Certification

Join Karen’s Podcast

Categories

Home Staging Training and Certification

Home Staging Career

Blog Network

APSD Professional Home Stager Profile

Throwing Marketing Mud against the wall with your home staging business.

Task To-Do's

Stagers are like apples & oranges

STAGE Canada is HERE!

TRUE Home Staging Success Stories -Capital Home Staging & Design , Ottawa Ontario

CMHC Market forcast May 2011 & what does that mean for staging in Ottawa?

Should you used a Decorator or Stager to get your home ready for sale? -Capital Home Staging & Design Ottawa

Bootstrap awards FINALIST in 2 categories -Capital Home Staging & Design

http://www.obj.ca/Technology/2011-02-01/article-2189692/Bootstrap-Awards-to-celebrate-cash-strapped-entrepreneurs/1

RESA 2011 Staging Confrence -Attended Kristy Morrison of Capital Home Staging & Design

White or off white which is the right choice?

Staging tips for the holidays!

2011 / 2012 paint Colour trends

Free Hugs Campaign - Official Page (music by Sick Puppies.net )

How to sell your home around Halloween with out scaring buyers away!!

What is the best secret weapon for any business???? Business Coach!

Why Painting prior to sale is important...Capital Home Staging & Design, Ottawa ontario

Fake furniture for staging? Capital Home Staging & Design, Ottawa

What is a Home Staging Contract? - Capital Home Staging & Design, Ottawa Ontario www.CapitalHomeStagingAndDesign.ca

FULL HOUSE LIQUIDATION- Everything inside MUST GO (OTTAWA, KANATA, GARAGE SALE,)

Exterior Appeal -Capital Home Staging & Design's Important tips for selling in the spring + summer.

HST WHAT IS TAXABLE???

Thank you for such wonderful TESTIMONIALS